Maxim Behar's latest book "The Global PR Revolution" was presented to the Council of Women in Business at the UniCredit Bulbank International Center. The book is having a huge success and has been designated the 2020 PR Bible.

The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR provoked strong interest among guests and sparked a heated discussion about trends in the PR business, the role of social media and the future of business. The event was visited by dozens of managers of large companies, representatives of the diplomatic corps and friends of the author.

"The PR business has changed significantly in recent years. One of the main reasons for this is the development of social networks. Today, anyone can have media in their hands and create content that reaches millions of people. It is a real revolution that offers many opportunities but also challenges", Maxim Behar told the audience.